Robin Food Coalition
2026/Motion in Brand
CHALLENGE
The Robin Food Coalition is a collective of sustainable food pioneers working to transform the agricultural and food system through regeneration, collaboration, and positive impact for people and nature. As the company evolved, it needs a brand identity that brings more energetic, contemporary and professional presence to the brand. Our challenge is to translate the coalition's vision of collaborative scale into a cohesive and recognizable visual identity.
DESIGN SOLUTION
The identity is built around expanding circles that grows from small to big and one to many, representing RFC’s core values of collective scale and collaboration. The motion graphic helps making the brand feels more energetic and alive; together with an organic colour palette, they form a flexible visual system that connects the logo, communications, and brand applications.
Robin Food Coalition
2026/Motion in Brand
CHALLENGE
The Robin Food Coalition is a collective of sustainable food pioneers working to transform the agricultural and food system through regeneration, collaboration, and positive impact for people and nature. As the company evolved, it needs a brand identity that brings more energetic, contemporary and professional presence to the brand. Our challenge is to translate the coalition's vision of collaborative scale into a cohesive and recognizable visual identity.
DESIGN SOLUTION
The identity is built around expanding circles that grows from small to big and one to many, representing RFC’s core values of collective scale and collaboration. The motion graphic helps making the brand feels more energetic and alive; together with an organic colour palette, they form a flexible visual system that connects the logo, communications, and brand applications.
Robin Food Coalition
2026/Motion in Brand
CHALLENGE
The Robin Food Coalition is a collective of sustainable food pioneers working to transform the agricultural and food system through regeneration, collaboration, and positive impact for people and nature. As the company evolved, it needs a brand identity that brings more energetic, contemporary and professional presence to the brand. Our challenge is to translate the coalition's vision of collaborative scale into a cohesive and recognizable visual identity.
DESIGN SOLUTION
The identity is built around expanding circles that grows from small to big and one to many, representing RFC’s core values of collective scale and collaboration. The motion graphic helps making the brand feels more energetic and alive; together with an organic colour palette, they form a flexible visual system that connects the logo, communications, and brand applications.