Opzoomer mee
2025/Motion in Brand
CHALLENGE
Opzoomer mee is an organization that supports Rotterdammers with their own initiatives for the street, neighborhood, and city. My task in the project is to design a logo animation that is recognisable enough to stand out, but modest and approachable enough to feel like a familiar companion within the neighbourhood.
DESIGN SOLUTION
The logo animation is a small, moving sun that behaves almost like a friendly companion to people in the neighbourhood. The goal was to give the identity personality while making it feel like a natural part of Rotterdam’s community.
Alongside the logo animation, I developed a flexible social media template system for platforms including Instagram and Facebook, allowing the identity to remain consistent while adapting to different content and advertising formats.
Opzoomer mee
2025/Motion in Brand
CHALLENGE
Opzoomer mee is an organization that supports Rotterdammers with their own initiatives for the street, neighborhood, and city. My task in the project is to design a logo animation that is recognisable enough to stand out, but modest and approachable enough to feel like a familiar companion within the neighbourhood.
DESIGN SOLUTION
The logo animation is a small, moving sun that behaves almost like a friendly companion to people in the neighbourhood. The goal was to give the identity personality while making it feel like a natural part of Rotterdam’s community.
Alongside the logo animation, I developed a flexible social media template system for platforms including Instagram and Facebook, allowing the identity to remain consistent while adapting to different content and advertising formats.
Opzoomer mee
2025/Motion in Brand
CHALLENGE
Opzoomer mee is an organization that supports Rotterdammers with their own initiatives for the street, neighborhood, and city. My task in the project is to design a logo animation that is recognisable enough to stand out, but modest and approachable enough to feel like a familiar companion within the neighbourhood.
DESIGN SOLUTION
The logo animation is a small, moving sun that behaves almost like a friendly companion to people in the neighbourhood. The goal was to give the identity personality while making it feel like a natural part of Rotterdam’s community.
Alongside the logo animation, I developed a flexible social media template system for platforms including Instagram and Facebook, allowing the identity to remain consistent while adapting to different content and advertising formats.