The new shopping bag
2025/Motion in Brand
CHALLENGE
SUSAN BIJL is a Rotterdam-based Dutch design brand, best known for its sustainable, minimalist. In 2025, SUSAN BIJL celebrates the legacy and future of The New Shopping Bag, highlighting 25 years of timeless design. My role in the campaign was to create motion graphics for social media — including a graphical video showcasing the variety of bags released during the campaign and a series of short videos focusing on “The Flash”, the brand’s signature diagonal stripe.
DESIGN SOLUTION
In the first video, I visualized the series of bags as a moving train, with each bag appearing one after another to express the wide range of designs. The movement follows a smooth, curved path to create a dynamic and continuous flow. In another videos, the focus is on “The Flash” — transforming the stripe motif into an actual flash of motion and light, bringing energy and playfulness to the visuals.
The new shopping bag
2025/Motion in Brand
CHALLENGE
SUSAN BIJL is a Rotterdam-based Dutch design brand, best known for its sustainable, minimalist. In 2025, SUSAN BIJL celebrates the legacy and future of The New Shopping Bag, highlighting 25 years of timeless design. My role in the campaign was to create motion graphics for social media — including a graphical video showcasing the variety of bags released during the campaign and a series of short videos focusing on “The Flash”, the brand’s signature diagonal stripe.
DESIGN SOLUTION
In the first video, I visualized the series of bags as a moving train, with each bag appearing one after another to express the wide range of designs. The movement follows a smooth, curved path to create a dynamic and continuous flow. In another videos, the focus is on “The Flash” — transforming the stripe motif into an actual flash of motion and light, bringing energy and playfulness to the visuals.
The new shopping bag
2025/Motion in Brand
CHALLENGE
SUSAN BIJL is a Rotterdam-based Dutch design brand, best known for its sustainable, minimalist. In 2025, SUSAN BIJL celebrates the legacy and future of The New Shopping Bag, highlighting 25 years of timeless design. My role in the campaign was to create motion graphics for social media — including a graphical video showcasing the variety of bags released during the campaign and a series of short videos focusing on “The Flash”, the brand’s signature diagonal stripe.
DESIGN SOLUTION
In the first video, I visualized the series of bags as a moving train, with each bag appearing one after another to express the wide range of designs. The movement follows a smooth, curved path to create a dynamic and continuous flow. In another videos, the focus is on “The Flash” — transforming the stripe motif into an actual flash of motion and light, bringing energy and playfulness to the visuals.